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Websites is an integral part of your business’ online strategy. Your website is the virtual representation (office / shop) of your business: vision, mission, services your business offer and the selling thereof, etc. Sadly, few businesses’ websites give through the right representation of the company to their visitors! We believe that your website should be your online shop / office and therefore should represent you as a business in look & feel / values / services.
On the financial side, Exousia believes that you must not just build a website for the sake of it, you must build your website to firstly, get online presence, but secondly and very important – your website must be one of your best agents! Bringing in business 24 / 7 for 365 days a year and if possible, from all over the world. So many businesses invest money in a website (which is good), but that is where it stops. We believe that whatever you invest financially in your website, must be returned in a reasonably season afterwards. Thus, building your website should be part of an online strategy for your business, and part of your marketing budget should be allocated for your website (online marketing, optimizing of your website, etc.). “A website (virtual office / shop) that brings in no business is precisely the same as a physical shop that brings in no business!!” None of the two situations is acceptable!!
Thirdly, today it is unacceptable if somebody sells you a static website (no content management editor). We sell only CMS systems that we can also fully customize if the need arises. A Web Content Management System (CMS) is a system designed to simplify the publication of web content to your website, in particular allowing content creators to submit content without requiring technical knowledge of HTML or the uploading of files.
Fourthly, we believe that sites should be monitored 24 / 7 to obtain statistics for marketing purposes. This is essential for monitoring and optimizing your online strategy as time goes by. With the correct information you can make well informed decisions concerning marketing for your website cause more business